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<channel>
	<title>Andrew Lim</title>
	<link>http://www.andrewlim.com</link>
	<description>Andrew Lim</description>
	<pubDate>Wed, 18 Jan 2012 01:15:25 +0000</pubDate>
	<generator>http://www.andrewlim.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Target Xmas</title>
		<link>http://www.andrewlim.com/Target-Xmas</link>
		<comments>http://www.andrewlim.com/following/andrewlim.com/Target-Xmas</comments>
		<pubDate>Wed, 18 Jan 2012 01:15:25 +0000</pubDate>

		<dc:creator>Andrew Lim</dc:creator>
		
		<category><![CDATA[Branding, Print]]></category>

		<guid isPermaLink="false">1548049</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/0/5312/1548049/TGT-Xmas-01.jpg" border="0" width="600" height="450" width_o="600" height_o="450" src_o="http://payload.cargocollective.com/1/0/5312/1548049/TGT-Xmas-01_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/5312/1548049/TGT-Xmas-02.jpg" border="0" width="600" height="450" width_o="600" height_o="450" src_o="http://payload.cargocollective.com/1/0/5312/1548049/TGT-Xmas-02_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/5312/1548049/TGT-Xmas-03.jpg" border="0" width="600" height="450" width_o="600" height_o="450" src_o="http://payload.cargocollective.com/1/0/5312/1548049/TGT-Xmas-03_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/5312/1548049/TGT-Xmas-04.jpg" border="0" width="600" height="450" width_o="600" height_o="450" src_o="http://payload.cargocollective.com/1/0/5312/1548049/TGT-Xmas-04_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/5312/1548049/TGT-Xmas-05.jpg" border="0" width="600" height="450" width_o="600" height_o="450" src_o="http://payload.cargocollective.com/1/0/5312/1548049/TGT-Xmas-05_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/5312/1548049/TGT-Xmas-06.jpg" border="0" width="600" height="450" width_o="600" height_o="450" src_o="http://payload.cargocollective.com/1/0/5312/1548049/TGT-Xmas-06_o.jpg" align="left" /&#62; 
Look and messaging guide replete with design gestures for Target Xmas 2011.

Designed at Mother New York</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>In The Raw</title>
		<link>http://www.andrewlim.com/In-The-Raw</link>
		<comments>http://www.andrewlim.com/following/andrewlim.com/In-The-Raw</comments>
		<pubDate>Wed, 18 Jan 2012 00:40:42 +0000</pubDate>

		<dc:creator>Andrew Lim</dc:creator>
		
		<category><![CDATA[Branding, Packaging]]></category>

		<guid isPermaLink="false">2626826</guid>
		<description>&#60;img src="http://payload16.cargocollective.com/1/0/5312/2626826/SITR-01.jpg" border="0" width="600" height="450" width_o="600" height_o="450" src_o="http://payload16.cargocollective.com/1/0/5312/2626826/SITR-01_o.jpg" align="left" /&#62; &#60;img src="http://payload16.cargocollective.com/1/0/5312/2626826/SITR-02.jpg" border="0" width="600" height="450" width_o="600" height_o="450" src_o="http://payload16.cargocollective.com/1/0/5312/2626826/SITR-02_o.jpg" align="left" /&#62; &#60;img src="http://payload16.cargocollective.com/1/0/5312/2626826/SITR-03.jpg" border="0" width="600" height="450" width_o="600" height_o="450" src_o="http://payload16.cargocollective.com/1/0/5312/2626826/SITR-03_o.jpg" align="left" /&#62; &#60;img src="http://payload16.cargocollective.com/1/0/5312/2626826/SITR-04.jpg" border="0" width="600" height="450" width_o="600" height_o="450" src_o="http://payload16.cargocollective.com/1/0/5312/2626826/SITR-04_o.jpg" align="left" /&#62; &#60;img src="http://payload16.cargocollective.com/1/0/5312/2626826/SITR-05.jpg" border="0" width="600" height="450" width_o="600" height_o="450" src_o="http://payload16.cargocollective.com/1/0/5312/2626826/SITR-05_o.jpg" align="left" /&#62; &#60;img src="http://payload16.cargocollective.com/1/0/5312/2626826/SITR-06.jpg" border="0" width="600" height="450" width_o="600" height_o="450" src_o="http://payload16.cargocollective.com/1/0/5312/2626826/SITR-06_o.jpg" align="left" /&#62; &#60;img src="http://payload16.cargocollective.com/1/0/5312/2626826/SITR-07.jpg" border="0" width="600" height="450" width_o="600" height_o="450" src_o="http://payload16.cargocollective.com/1/0/5312/2626826/SITR-07_o.jpg" align="left" /&#62; 

In The Raw identity and packaging project.

Designed at Mother New York</description>
		<wfw:commentRss></wfw:commentRss>

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	<item>
		<title>Benhil Central</title>
		<link>http://www.andrewlim.com/Benhil-Central</link>
		<comments>http://www.andrewlim.com/following/andrewlim.com/Benhil-Central</comments>
		<pubDate>Wed, 18 Jan 2012 00:21:00 +0000</pubDate>

		<dc:creator>Andrew Lim</dc:creator>
		
		<category><![CDATA[Branding, Packaging, Print]]></category>

		<guid isPermaLink="false">2626705</guid>
		<description>&#60;img src="http://payload16.cargocollective.com/1/0/5312/2626705/BenCen-01.jpg" border="0" width="600" height="450" width_o="600" height_o="450" src_o="http://payload16.cargocollective.com/1/0/5312/2626705/BenCen-01_o.jpg" align="left" /&#62; &#60;img src="http://payload16.cargocollective.com/1/0/5312/2626705/BenCen-02.jpg" border="0" width="600" height="450" width_o="600" height_o="450" src_o="http://payload16.cargocollective.com/1/0/5312/2626705/BenCen-02_o.jpg" align="left" /&#62; &#60;img src="http://payload16.cargocollective.com/1/0/5312/2626705/BenCen-03.jpg" border="0" width="600" height="450" width_o="600" height_o="450" src_o="http://payload16.cargocollective.com/1/0/5312/2626705/BenCen-03_o.jpg" align="left" /&#62; &#60;img src="http://payload16.cargocollective.com/1/0/5312/2626705/BenCen-04.jpg" border="0" width="600" height="450" width_o="600" height_o="450" src_o="http://payload16.cargocollective.com/1/0/5312/2626705/BenCen-04_o.jpg" align="left" /&#62; &#60;img src="http://payload16.cargocollective.com/1/0/5312/2626705/BenCen-05.jpg" border="0" width="600" height="450" width_o="600" height_o="450" src_o="http://payload16.cargocollective.com/1/0/5312/2626705/BenCen-05_o.jpg" align="left" /&#62; 
Competition kit for one of the largest developers in Indonesia. 

Designed at Asylum</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Patterns X Dell</title>
		<link>http://www.andrewlim.com/Patterns-X-Dell</link>
		<comments>http://www.andrewlim.com/following/andrewlim.com/Patterns-X-Dell</comments>
		<pubDate>Mon, 06 Jun 2011 01:20:46 +0000</pubDate>

		<dc:creator>Andrew Lim</dc:creator>
		
		<category><![CDATA[design, product]]></category>

		<guid isPermaLink="false">125604</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/0/5312/125604/Dell_Matrix_1.png" border="0" width="640" height="450" width_o="640" height_o="450" src_o="http://payload.cargocollective.com/1/0/5312/125604/Dell_Matrix_1_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/5312/125604/Dell_Matrix_Render_2.png" border="0" width="640" height="450" width_o="640" height_o="450" src_o="http://payload.cargocollective.com/1/0/5312/125604/Dell_Matrix_Render_2_o.png" align="left" /&#62; 
Patterns can define our style or represent our personality. These vibrant stripes bring an energy to the exterior of a computer. These designs are of the part of the Dell design studio program, which curates from both fine artists and graphic designers. It allows consumers avenues for self-expression as during the computer customization and  purchasing process.

Designed at Mother New York</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Product (Red) X Dell</title>
		<link>http://www.andrewlim.com/Product-Red-X-Dell</link>
		<comments>http://www.andrewlim.com/following/andrewlim.com/Product-Red-X-Dell</comments>
		<pubDate>Mon, 06 Jun 2011 01:18:49 +0000</pubDate>

		<dc:creator>Andrew Lim</dc:creator>
		
		<category><![CDATA[design, product]]></category>

		<guid isPermaLink="false">125557</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/0/5312/125557/DELL-Perception-01.png" border="0" width="640" height="450" width_o="640" height_o="450" src_o="http://payload.cargocollective.com/1/0/5312/125557/DELL-Perception-01_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/5312/125557/DELL-Perception-Render-01.png" border="0" width="640" height="450" width_o="640" height_o="450" src_o="http://payload.cargocollective.com/1/0/5312/125557/DELL-Perception-Render-01_o.png" align="left" /&#62; 
The maze-like pattern represents the hiv conundrum. The little pluses and minuses in this uniform and unending pattern speak to recognizing the problem and working towards a common solution.

Visit product (red) website

Designed at Mother New York</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Newton Vineyard</title>
		<link>http://www.andrewlim.com/Newton-Vineyard</link>
		<comments>http://www.andrewlim.com/following/andrewlim.com/Newton-Vineyard</comments>
		<pubDate>Mon, 06 Jun 2011 01:15:42 +0000</pubDate>

		<dc:creator>Andrew Lim</dc:creator>
		
		<category><![CDATA[advertising]]></category>

		<guid isPermaLink="false">1545530</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/0/5312/1545530/NEWTON-1009-Web01.jpg" border="0" width="600" height="450" width_o="600" height_o="450" src_o="http://payload.cargocollective.com/1/0/5312/1545530/NEWTON-1009-Web01_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/5312/1545530/NEWTON-1009-Web02.jpg" border="0" width="600" height="450" width_o="600" height_o="450" src_o="http://payload.cargocollective.com/1/0/5312/1545530/NEWTON-1009-Web02_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/5312/1545530/NEWTON-1009-Web03.jpg" border="0" width="600" height="450" width_o="600" height_o="450" src_o="http://payload.cargocollective.com/1/0/5312/1545530/NEWTON-1009-Web03_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/5312/1545530/NEWTON-1009-Web04.jpg" border="0" width="600" height="450" width_o="600" height_o="450" src_o="http://payload.cargocollective.com/1/0/5312/1545530/NEWTON-1009-Web04_o.jpg" align="left" /&#62; 
Brand campaign for Newton Vineyard.

Designed at Mother New York</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Stri-Vectin</title>
		<link>http://www.andrewlim.com/Stri-Vectin</link>
		<comments>http://www.andrewlim.com/following/andrewlim.com/Stri-Vectin</comments>
		<pubDate>Mon, 06 Jun 2011 01:14:51 +0000</pubDate>

		<dc:creator>Andrew Lim</dc:creator>
		
		<category><![CDATA[advertising]]></category>

		<guid isPermaLink="false">1212872</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/0/5312/1212872/StriVectin-0810-Web01.jpg" border="0" width="640" height="480" width_o="640" height_o="480" src_o="http://payload.cargocollective.com/1/0/5312/1212872/StriVectin-0810-Web01_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/5312/1212872/StriVectin-0810-Web02.jpg" border="0" width="640" height="480" width_o="640" height_o="480" src_o="http://payload.cargocollective.com/1/0/5312/1212872/StriVectin-0810-Web02_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/5312/1212872/StriVectin-0810-Web03.jpg" border="0" width="640" height="480" width_o="640" height_o="480" src_o="http://payload.cargocollective.com/1/0/5312/1212872/StriVectin-0810-Web03_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/5312/1212872/StriVectin-0810-Web04.jpg" border="0" width="640" height="480" width_o="640" height_o="480" src_o="http://payload.cargocollective.com/1/0/5312/1212872/StriVectin-0810-Web04_o.jpg" align="left" /&#62; 
Campaign to launch the re-launch of a beauty product.
Awarded wwd most innovative ad campaign 2010

Designed at Mother New York</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Target X Liberty of London</title>
		<link>http://www.andrewlim.com/Target-X-Liberty-of-London</link>
		<comments>http://www.andrewlim.com/following/andrewlim.com/Target-X-Liberty-of-London</comments>
		<pubDate>Mon, 06 Jun 2011 01:12:27 +0000</pubDate>

		<dc:creator>Andrew Lim</dc:creator>
		
		<category><![CDATA[advertising, branding]]></category>

		<guid isPermaLink="false">1289052</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/0/5312/1289052/TGTLOL-0411-Web01.jpg" border="0" width="600" height="450" width_o="600" height_o="450" src_o="http://payload.cargocollective.com/1/0/5312/1289052/TGTLOL-0411-Web01_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/5312/1289052/TGTLOL-0411-Web02.jpg" border="0" width="600" height="450" width_o="600" height_o="450" src_o="http://payload.cargocollective.com/1/0/5312/1289052/TGTLOL-0411-Web02_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/5312/1289052/TGTLOL-0411-Web03.jpg" border="0" width="600" height="450" width_o="600" height_o="450" src_o="http://payload.cargocollective.com/1/0/5312/1289052/TGTLOL-0411-Web03_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/5312/1289052/TGTLOL-0411-Web04.jpg" border="0" width="600" height="450" width_o="600" height_o="450" src_o="http://payload.cargocollective.com/1/0/5312/1289052/TGTLOL-0411-Web04_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/5312/1289052/TGTLOL-0411-Web05.jpg" border="0" width="600" height="450" width_o="600" height_o="450" src_o="http://payload.cargocollective.com/1/0/5312/1289052/TGTLOL-0411-Web05_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/5312/1289052/TGTLOL-0411-Web06.jpg" border="0" width="600" height="450" width_o="600" height_o="450" src_o="http://payload.cargocollective.com/1/0/5312/1289052/TGTLOL-0411-Web06_o.jpg" align="left" /&#62; 
Liberty of London is one of the most famous U.K. fashion houses, known especially for its exotic prints and patterns. In its first foray across the atlantic, it partnered creatively with chic shop target, and launched a eye-catching campaign to announce this collaboration.

Designed at Mother New York</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Mother Hearts Japan</title>
		<link>http://www.andrewlim.com/Mother-Hearts-Japan</link>
		<comments>http://www.andrewlim.com/following/andrewlim.com/Mother-Hearts-Japan</comments>
		<pubDate>Mon, 06 Jun 2011 01:10:41 +0000</pubDate>

		<dc:creator>Andrew Lim</dc:creator>
		
		<category><![CDATA[design, non-commercial]]></category>

		<guid isPermaLink="false">1520932</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/0/5312/1520932/MotherHeartJapan-0411-01.jpg" border="0" width="640" height="384" width_o="640" height_o="384" src_o="http://payload.cargocollective.com/1/0/5312/1520932/MotherHeartJapan-0411-01_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/5312/1520932/MotherHeartJapan-0411-02.jpg" border="0" width="640" height="384" width_o="640" height_o="384" src_o="http://payload.cargocollective.com/1/0/5312/1520932/MotherHeartJapan-0411-02_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/5312/1520932/MotherHeartJapan-0411-03.jpg" border="0" width="640" height="384" width_o="640" height_o="384" src_o="http://payload.cargocollective.com/1/0/5312/1520932/MotherHeartJapan-0411-03_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/5312/1520932/MotherHeartJapan-0411-04.jpg" border="0" width="640" height="384" width_o="640" height_o="384" src_o="http://payload.cargocollective.com/1/0/5312/1520932/MotherHeartJapan-0411-04_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/5312/1520932/MotherHeartJapan-0411-05.jpg" border="0" width="640" height="384" width_o="640" height_o="384" src_o="http://payload.cargocollective.com/1/0/5312/1520932/MotherHeartJapan-0411-05_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/5312/1520932/MotherHeartJapan-0411-06.jpg" border="0" width="640" height="384" width_o="640" height_o="384" src_o="http://payload.cargocollective.com/1/0/5312/1520932/MotherHeartJapan-0411-06_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/5312/1520932/MotherHeartJapan-0411-07.jpg" border="0" width="640" height="384" width_o="640" height_o="384" src_o="http://payload.cargocollective.com/1/0/5312/1520932/MotherHeartJapan-0411-07_o.jpg" align="left" /&#62; 
We at Mother wanted to express our thoughts to family, friends, and the people of japan, and to send positive encouragement their way as they rebuild from disaster. On our window, we painted a symbol of the japanese sun that has shifted apart.

visit mother new york</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Best of New York</title>
		<link>http://www.andrewlim.com/Best-of-New-York</link>
		<comments>http://www.andrewlim.com/following/andrewlim.com/Best-of-New-York</comments>
		<pubDate>Mon, 06 Jun 2011 01:09:14 +0000</pubDate>

		<dc:creator>Andrew Lim</dc:creator>
		
		<category><![CDATA[design, cover]]></category>

		<guid isPermaLink="false">94736</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/0/5312/94736/NYMAG-0209-Web01.jpg" border="0" width="640" height="480" width_o="640" height_o="480" src_o="http://payload.cargocollective.com/1/0/5312/94736/NYMAG-0209-Web01_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/5312/94736/NYMAG-0209-Web02.jpg" border="0" width="640" height="480" width_o="640" height_o="480" src_o="http://payload.cargocollective.com/1/0/5312/94736/NYMAG-0209-Web02_o.jpg" align="left" /&#62; 
With post-it notes that form the silhouette of the manhattan skyline, this cover literalizes what we already know - that new york magazine has its fingers on the pulse of the city, day and night, keeping tabs on the events, resturants and stores that readers will want to return to, again and again.

Designed at Mother New York</description>
		<wfw:commentRss></wfw:commentRss>

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